Community Managers are the lifeblood of communities because, without them, a community will go nowhere. But they are always the one that is mostly behind the scenes and receives little credit or glory. Hence, Jeremiah Owyang founded Community Manager Appreciation Day, which is celebrated on the fourth Monday of January every year, offering an opportunity for those community managers to step out from behind the curtain and take a well-earned bow for all of their hard work. So, the World’s #1 Source of Research-Based Content, The Daily Top 10, gets started with some of these ideas for celebrating the day, such as Top 10 Reasons Why We Should Celebrate Community Manager Appreciation Day.
The community management journey is quite a roller coaster ride, though people think that it is a lot of just winging things. Because in reality, there are a lot of theories and applications of those theories that go into building successful communities. Simply it is the art of replying, monitoring, liking, and all social engagements. In other words, it’s a subtle combination of customer service and brand reputation, which sounds like a pretty big responsibility. So, to highlight this responsible role, Community Manager Appreciation Day has launched.
So, if you are interested in extending your gratitude and showing these important people how much they are appreciated and valued, this Top 10 Reasons Why We Should Celebrate Community Manager Appreciation Day would be a great help for sure. If you also appreciate the rich culture and history of Chinese culture, check out the Top 10 Reasons Why We Celebrate the Chinese New Year.
What is the Major Reason Why We Should Celebrate Community Manager Appreciation?
A Technology Industry Analyst, Jeremiah Owyang, originally introduced the concept of Community Manager Appreciation Day in 2010 to celebrate community managers all over the world. And highlights how they are the backbone of an active community. This celebration was first held on the 25th of January 2010 in the United States. And the following year, this became an international event when it was held in Nairobi, Kenya. And now, the list of countries celebrating this day has expanded to many countries, including the USA, UK, New Zealand, Australia, South Africa, Canada, Ireland, France, Finland, and China.
Besides, as mentioned above, let’s dive into the major reason behind this Community Manager Appreciation Day. First of all, we are going to flourish your knowledge about the other reasons that are incorporated with the role of a Community Manager to be appreciated before getting into the major reason.
TOP 10: Make the Business Profitable
A Community Manager can help your brand build more reputation as well as a more loyal customer base. Community Managers contribute to making customers happy by ensuring that they are around proven ways to boost their loyalty because a business or organization can be profitable as a result of efficient customer services and higher brand engagement which helps to produce more profits for the company.
As stated in Red Hat, Community Managers provide their service to generate new leads for brand loyalty and trust. Also, help to build an authentic community among a business’s customers, employees, and partners in various ways; therefore, if your business objective is to profit through introducing new products or upselling, a skill.
TOP 9: Stay on Track to Meet Organizational Goals
According to Redhat, the Community Manager’s job is to help the business or organization have happier, more engaged users, which is about organizational goals. Simply, it is centered around the four words, More, Happier, Engaged, and Users, because it covers all the important goals of a successful organization or a business.
Here, MORE refers to the growth of a community as a result of the focus of community managers on ways to get more people into the community. Happier means a happy community experience created with the contribution of community managers. At the same time, Community Manager is critical to identifying and removing barriers while creating chances for events, local groups, etc. What the community manager does is move the needle for these areas.
TOP 8: Retention of Customers
People are extremely busy with limited time and attention spans. So, subsequently, it is difficult for them to grab their attention using traditional marketing aspects. This means maximizing a particular organization’s lifetime value is critical to keeping hold of current customers. But it’s a vital aspect that paves the way for the organization’s growth.
Under this circumstance, Community Managers perform a vital role, according to Zapnito. This means to make customers build their brand loyalty and providing post-purchased insights. Community Managers also maintain valuable and regular conversations with the customers. It provides opportunities for customers to understand their needs, desires, pain points, and how particular services and products can help them, which helps in the retention of customers within the organization through marketing strategies.
TOP 7: Feed the Feedback Loops
In business, this aspect refers to the process of using customer or employee feedback to create a better environment or product. So, there should be product development and a loyal customer base, along with a customer feedback strategy. Collecting customer feedback without a strategy is like cooking without a recipe. Because as Hotjar stated, 70% of customers are more likely to shop with brands that understand their needs.
Hence, it proves the importance of Community Managers in this process of feeding the feedback loops because Community Managers collect customer reviews, criticisms, sentiments, and experiences of your product or service. Especially by gathering feedback and getting a good understanding through feedback forms, surveys, focus groups, interviews, etc. Also, by administering and acting on reviews and social media polls, Comment Managers contribute a lot to showing the customers that they are always proactive in customer feedback and suggestions and also to make customer-centric decisions.
TOP 6: Provide Response in a Crisis
Communication provides clarity and guidance for customers as well as employees in an uncertain and confusing time. So, in such critical situations related to the products or services of an organization or business, Community Managers have to play a key role in strategic communication. According to Beehivepr, by responding to a crisis, Community Managers are laying the foundation which is necessary for an organization to respond effectively.
So, here it is, the Community Managers who bridge the businesses and their stakeholders. Here they understand how their key audiences are feeling and respond using feedback loops. Likewise, Community Managers help the organization manage the immediate crisis by taking control of the crisis and meeting stakeholders. You may know Martin Luther King Jr was also a great leader in history. If you need to know more about him, check out the list of Top 10 Reasons Why We Celebrate Martin Luther King Jr Day.
TOP 5: Measuring the Value of Your Community
According to CMX 2022 Community Industry Report, one of the most significant issues that continue to plague community teams is proving the value of community. Because measuring and providing value is key to establishing a community as a part of an organization or business. So, it’s a challenging aspect unless you have the right type of Community Manager.
Community Managers practice a framework called CMX’s SPACES model to define a community value. Here, they offer support to organize members to answer questions for others to improve customer satisfaction, gather feedback from members to improve products, and drive new customers through community experiences and brand advocates. So, it will increase successful contributions of content, code, actions, or resources to a collaborative platform, etc., to measure your community’s business value.
TOP 4: Care About Customers
Strengthening customer communication should be a top priority for your company or organization. As stated in Business News Daily, “Customers are people and want to be treated as such, answer their questions and resolve their issues as if you were trying to help out your mom. Be personable, and take a genuine interest in their concerns.” So, it’s Community Managers who are also behind this most important process.
It is important since retaining customers is worth a few minutes of your time. So here, Community Managers have a huge responsibility to respond to unhappy customers, listen to customer suggestions, reply on time, address issues online by open communication, etc. Hence, it proves that Community Managers should always be appreciated since they let the customers know that they care, which is an integral part of businesses struggling with customer satisfaction.
TOP 3: Facilitate Interactions
A great Community Manager with a desire to help community members, empathy, and excellent communication skills is priceless to developing your brand or organization’s success by facilitating customer interactions. The Community Manager also helps to facilitate the human factor in the brand’s engagement with its customers. Moreover, as mentioned in Rock Content, a Community Manager can be introduced as a moderator for the brand’s voice because a large part of the Community Manager’s role is associated with interactions with the audience.
And to help the organization or the business to facilitate the messages regarding brands to its followers. Also, answer direct messages for the brand and offer necessary solutions regarding particular brands, which qualify Community Managers as a liaison between a brand and its followers.
TOP 2: Improve Products and Services
To stay on top of things and provide the best service possible, the improvement of the products or services should always be based on customer satisfaction. So Community Managers are invaluable here also, to a greater extent since they are responsible people behind the process of using customer feedback to inform product plans and to release your products or services based on market demand.
In addition, according to Hot Jar, in positive feedback loops about products and services, Community Managers request feedback every time when a product or service is updated, when a new product or service is launched, etc. Therefore, it is clear that an organization or a business gets the chance to automate the processes and the quality of particular products and services with the contribution of the Community Manager.
TOP 1: Attract Customers
Community Managers contribute to having a branded space for people to interact with, which is actually one of the most effective ways to boost their customer experience. Because it’s through Community Managers that people recognize and hear about any product or service, any questions are quickly answered. Therefore, people feel like part of your brand with effective community management.
According to Zapnito, community managers will play an essential role in surfacing content and communicating ways for people to engage with it. He can direct people to pre-existing articles that answer their questions—at the same time, tag relevant content with relevant information. Also, think of rewarding community members also used as a spotlight through community managers to attract customers and encourage them to contribute. So Incredible Contribution can be identified as the Major Reason Why We Should Celebrate Community Manager Appreciation Day.
What are the Reasons Why We Should Celebrate Community Manager Appreciation Day?
Community doesn’t just happen as organically for humans as it used to. So we need professionals to actually facilitate it for us. Sure, you can use community engagement software for the same purpose. But the personal touch of this profession appears to be worth more than that. Therefore, Appreciation Day for Community Managers is quite valuable to pay gratitude on behalf of their service.
Here are the Top 10 Reasons Why We Should Celebrate Community Manager Appreciation Day.
- Attract Customers
- Improve Products and Services
- Facilitate Interactions
- Care About Customers
- Measuring the Value of Your Community
- Provide Response in a Crisis
- Feed the Feedback Loops
- Retention of Customers
- Stay on Track to Meet Organizational Goals
- Make the Business Profitable
Although we want this particular day to be extra special for Community Managers, we also believe that they deserve to be celebrated and recognized every day. Since they are considered the backbone behind a company or an organization’s success. The Daily Top 10 hopes you will gain something from the article. If you see we have missed some points, then please let us know in the comment section, and we will add them for you. Please share this article with your friends on different social media platforms Facebook, Instagram, Twitter and Pinterest.
Author: Saumya M.
Saumya M. is a passionate content writer known for her impeccable storytelling and research. She has covered topics ranging from travel and lifestyle to entertainment, community, and education. She helps people live their best lives and reach their full potential.
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